The Innovators of XRlabs
We are a multidisciplinary team based in London, UK, united by a shared mission: to transform surgical care through technology. With deep roots in clinical practice, immersive engineering, artificial intelligence, and regulatory strategy, we’re driven by a patient-first ethos and a culture of rapid learning, open collaboration, and bold innovation.
Ali Haddad
FOUNDER & CEO
NEUROSURGEON | CLINICAL INNOVATOR | XR PIONEER
Dr. Ali Haddad is a practicing neurosurgeon and visionary healthcare technology leader. He founded XRlabs to solve the critical challenges he encountered firsthand in the operating room—combining deep clinical insight with cutting-edge technology to create AI- and XR-powered surgical tools.
Before XRlabs, Dr. Haddad co-founded GoodSAM, a globally adopted emergency response platform integrated with ambulance dispatch systems across the UK and internationally. His work has produced a patent in AR surgical navigation, led to XR adoption across NHS hospitals, and supported global deployments within XRlabs' first year.
Dr. Haddad also pioneered the world’s first automated extended reality prosthesis design, used in the successful separation of conjoined twins through an international charitable effort.
Dr. Haddad completed his medical training at the University of Warwick after earning his bachelor's degree from Imperial College London. He then completed the majority of his neurosurgical residency at Imperial College NHS Trust.
Dr. Haddad has numerous accolades include:
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NIHR Lewis Spitz Surgeon Scientist Grant
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Pridgeon Research Medal (University of Warwick)
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Royal Commission for the Exhibition of 1851 Special Award
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Imperial College Gold Medal for Outstanding Student Achievement
LEADERSHIP
CORE TEAM
Oliver Cleveley-Jones
HEAD OF SOFTWARE ENGINEERING
Formerly at PwC and FundamentalVR, Oliver is an accomplished XR engineer with deep experience in spatial computing platforms. He brings technical leadership and a proven track record in immersive technology product delivery, making him essential to XRlabs' rapid innovation cycle.
Dariusz Zolna
HEAD OF XR ENGINEERING
With more than 30 years of programming experience, Dariusz is a specialist in medical-grade AR and spatial computing SDKs. His expertise ensures that our immersive products deliver exceptional performance and reliability in surgical environments.
Dr. Rehman Baig
CLINICAL AND RESEARCH LEAD
A practicing doctor, Dr. Baig plays a vital role in clinical validation, ensuring that all XRlabs solutions are grounded in real-world surgical needs and workflows.
Dr. Mohsen Farzi
AI ENGINEER
A PhD in medical imaging and AI, Dr. Farzi leads the development of our Surgical Intelligence Platform, XRlabs’ foundational AI model. He brings extensive experience in designing clinically validated AI systems tailored for healthcare deployment.
Giovanni Maggi
REGULATORY & CLINICAL AFFAIRS LEAD
With over a decade of success in medtech regulatory strategy, Giovanni oversees all clinical validation, compliance, and approvals across Europe, the US FDA, and the GCC. His expertise ensures XRlabs can scale safely and legally across global markets.
Tomasz Chorowski
TEST AND QA ENGINEER
With a background in AR/VR and gaming, Tomasz leads quality assurance for XRlabs’ surgical tools. He brings deep expertise in testing immersive technologies to ensure reliability and precision in clinical environments.
Takrim Titas
BIOMEDICAL ENGINEER
With a background in biomedical engineering from King’s College London, Takrim specializes in image segmentation, CAD modeling, and 3D printing.
Marcel Fojk
BIOMEDICAL ENGINEER
With years of Unity experience in game development, Marcel brings expertise in UI architecture, multiplayer mechanics, and performance optimization.
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